What first comes to your mind when you hear Chanel? 

Of course a beautiful, elegant, chic, glamorous dress, or a bag, or a pair of shoes… 

Well… this time you will find Chanel logo on a sailing boat, on a strange woman bag, on a tennis gear, on a ball, on weights. I guess anybody would say: “Karl what are you doing?” 

This might be a technique for pulling some extra  attention, but Chanel is Chanel and doesn’t need all this. 

It’s hard to believe that Coco would approve such a use of Chanel’s precious logo.